SEM: Search Engine Marketing (PPC) Pay-Per-Click
A lot of people have heard the buzz around SEO (Search Engine Optimisation) but many do not understand that in order to maximise your SEO strategies, you first must do SEM (Search Engine Marketing)
SEM is the process of working out just which are the ‘keywords’ (the words terms that people type into the Search Engines) that will not only bring visitors to your site, but once they land on your site, get them to take action (eg. purchase something or sign up to your membership program or newsletter)This is called a ‘conversion’
SEM then takes all the guess work from SEO and is a logical first step.
SEM (Search Engine Marketing)
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