Internet Marketing (9)
Having a website for either a small or large corporation is a must when it comes to e-marketing, because this will help you create a presence in the internet world. Both business and their customers can easily forget about the 'gaps' when it comes to selling and purchasing. However, to have a high quality site on the 'World Wide Web', you must ask for the help of a trusted web site design firm. This is your first step in making your business' presence known to people and you need to have a unique and powerful site that will help you share what products and services your business offers.
A good web site design firm can do this for your company.
This sort of firm knows the 'ins and outs' of every process that must be done when it comes to creating your website. Capable and knowledgeable people can help your site become interactive and highly functional to entice more visitors – which means you have more customers!
There are loads of different, significant factors that matter when it comes to choosing a web site design firm. First and foremost , you must know if the web site design firm you'll be hiring is considered a "bad apple" .. Do some research! In Australia, the Consumer Affairs website is http://www.accc.gov.au. You can check in the USA on the Better Business Bureau, you need to know if the design firm has been given negative feedback.
You must also make sure that the web site design firm completely understands what you want for your website visually. A functional website will have positive feedback from users (hence more 'traffic')and that is what you need.
You should also look for a web site design firm that communicates well with you and knows how to treat their customers with courtesy and professionalism. Your questions and concerns should be a priority.Finally, make sure that the web site design firm that you choose can deliver a high quality website on time. Deadlines are important.
When it comes to the contract, a reputable firm must agree to a written proposal with you. All the details of the costs and their timeline must be indicated in the contract. There are web site design firms that may suggest an initial fee, but will raise the costs as they progress. So make sure you're hiring the right web site design firm- and monitor costs and deliverablity.
Also, you should ask questions on the implementation of SEO ( search engine optimisation) methods for your site. SEO is very important for a website no matter what the niche market!
Your average man, radio, television, marketing companies, computer companies, small businesses and even larger companies are working with the advances of social media like Twitter and adopting it to the way they run their businesses and lives.
Its a funny thing about IM..Once you start in with total enthusiasm you will pretty quickly hit overwhelm ,as there is just so much out there in cyberspace...
My heart was racing, I was thrilled by the words of desire that I was reading...An erotic novel?
No...Just another 'pitch fest' sales promo telling me it was possible to stay at home and work just a few hours.... and still make a million dollars!!
With that in mind, here are our top 10 online marketing predictions for 2010:
1. Mobile Marketing
Over the past few years mobile marketing has had a lot of mention in the press, but the ability of the average business owner to take advantage of mobile marketing has been limited. With the debut and massive uptake of the iPhone by consumers, mobile marketing has quickly become a viable marketing channel for many businesses of all sizes. In fact, we are already seeing some very promising results from some of the mobile marketing initiatives which we have implemented.
Split-Testing: The Secret Of Experienced Online Marketers
Written by Maggie AdminWith the ease of tracking on the Internet and the advent of low-cost or free software programs, split-testing is something that all online business owners should be implementing each month. It is an ongoing process.
Quick Time ManagementTips For Internet Marketers
Written by Maggie AdminThe lure of internet marketing lies in the potential to make lots of money from multiple income streams without having to spend more time at the office or working for a boss. It is the stuff of which dreams of financial freedom are made. Many people new to internet marketing find that striking a balance between business and the lifestyle they crave is difficult to achieve. As an internet marketer, you need to practice good time management to get things done.
Review projects often
Start by listing down everything you need to do for each project. Identify which projects work and which do not. Keep the ones that are doing well while discard those that are just a waste of your time and resources. Consider partnering with someone qualified to do a new project that you've been considering instead of starting from scratch to save time.
Systemize
Every internet marketer should have a project management system like BasecampHQ which organizes projects, team members, tasks and schedules efficiently. Basecamp is a relatively inexpensive web-based system that can even be accessed via your iPhone, making it easy to stay on top of your projects and team wherever you go. It acts as a virtual office where members of your team can check off to-do lists, write messages or upload files on the system.
eZs3
Mail filters
A lot of the messages that go into your email in-box may be things that you don't need to read and which keep you from seeing the ones that require your immediate attention. Identify which emails you can read later (if ever!), like those from Facebook or newsletter subscriptions, and use filter preferences to direct these to individual labels assigned to them. Gmail and Yahoo Mail both have labels and filters under mail options. Another simple way to increase your productivity is by limiting the amount of time you spend on social networking sites, unless you're conducting a specific marketing campaign around it.
Outsource
You might be spreading yourself too thin by doing everything yourself. Delegate some of the tasks which you may not be good at like internal accounting and book keeping, content writing and web development.
Outsourcing ensures that tasks are done well, minus the headaches of doing them on your own. While I still do my own simple web pages and sales copy, I outsource a great percentage of my articles and website projects to give me time to focus on other matters. I also recommend you outsource your home duties too such as lawn mowing....
Manage this well and profit
Having control over your time may be one of the perks of being an internet marketer but if you're not careful with how you allocate it, you may be missing out on a lot of opportunities to increase profits and to enjoy life.
Posted by James Schramko in How To, Lifestyle
(This article is an extract taken from our weekly webinars in SuperFastResults)
When writing for the web, use:
• shorter sentences, words and paragraphs
• one idea per paragraph
• concise text - half the word count (or less) than writing for print
• the inverted pyramid style, putting the most important point or the conclusion first.
• simple words
• objective language to build credibility, rather than exaggerated claims or overly promotional words like "great", "tremendous" etc.
• bulleted lists
• highlighted text (bold or color, also hyperlinked text) for scannability
• meaningful headlines and subheads, avoiding cute or clever lines
Write better web content.
Understand how people (don't) read on the Web
1. Reading on the web is too much work!
Reading from a computer screen tires the eyes. People read 25% more slowly on the web than they read print material.
That's why, web content has to be 50% shorter than print.
2. Readers on the Web scan text
According to a study by usability expert Jacob Nielson, 79% of readers on the Web tend to scan or skim text rather than read word for word.
Highlighted text (bold or color, also hyperlinked text) and bulleted lists aid scannability.
3. Readers on the Web are impatient
Readers on the Web are in a hurry to get the information they want, and move on.
They don't have the patience for obscure and complex text. They don't enjoy scrolling through masses of text either.
Since there are millions of alternative websites in cyberspace, they will quickly move to another site if they don't enjoy the information gathering experience on your site.
Attracting attention and retaining reader interest is a challenge, specially as you have just:
• 10 seconds to grab attention with your web site content
• 55 seconds to develop an understanding of your company or product
To combat reader fatigue, make it easy for your Web users to get relevant information. Put the most important information at the top. Use clear and concise text.
4. Readers on the Web are skeptical
Credibility is a major factor in retaining reader interest on the Web.
Use objective language, write meaningful headlines and subheads and avoid marketing jargon or exaggerated claims to build credibility. Cute or clever lines could mean that the reader takes longer to get to the main point.
Hyperlinks to the sources of your information or to related information also add to credibility.
5. Readers avoid information overload
In an average workday, people suffer from information overload . They already have a large number of emails in their inbox to contend with, and several documents to read.
They don't want to spend time and effort reading content that they may not find useful.
Offer your readers information in bite-size chunks which are easily digestible. Use short sentences, short paragraphs, one idea per paragraph.
Use meaningful headlines and sub-headlines which help them nail the information they want, quickly and easily.
Quick Time Management Tips For Internet Marketers
Written by Maggie AdminReview projects often
Start by listing down everything you need to do for each project. Identify which projects work and which do not. Keep the ones that are doing well while discard those that are just a waste of your time and resources. Consider partnering with someone qualified to do a new project that you've been considering instead of starting from scratch to save time.
Systemize
Every internet marketer should have a project management system like BasecampHQ which organizes projects, team members, tasks and schedules efficiently. Basecamp is a relatively inexpensive web-based system that can even be accessed via your iPhone, making it easy to stay on top of your projects and team wherever you go. It acts as a virtual office where members of your team can check off to-do lists, write messages or upload files on the system.
eZs3
Mail filters
A lot of the messages that go into your email in-box may be things that you don't need to read and which keep you from seeing the ones that require your immediate attention. Identify which emails you can read later (if ever!), like those from Facebook or newsletter subscriptions, and use filter preferences to direct these to individual labels assigned to them. Gmail and Yahoo Mail both have labels and filters under mail options. Another simple way to increase your productivity is by limiting the amount of time you spend on social networking sites, unless you're conducting a specific marketing campaign around it.
Outsource
You might be spreading yourself too thin by doing everything yourself. Delegate some of the tasks which you may not be good at like internal accounting and book keeping, content writing and web development.
Outsourcing ensures that tasks are done well, minus the headaches of doing them on your own. While I still do my own simple web pages and sales copy, I outsource a great percentage of my articles and website projects to give me time to focus on other matters. I also recommend you outsource your home duties too such as lawn mowing....
Manage this well and profit
Having control over your time may be one of the perks of being an internet marketer but if you're not careful with how you allocate it, you may be missing out on a lot of opportunities to increase profits and to enjoy life.
Posted by James Schramko in How To, Lifestyle
(This article is an extract taken from our weekly webinars in SuperFastResults)
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